Crypto Collective

Team building

For Halloween, I wanted to do something fun and engaging to boost team morale and showcase the diverse talents within our team—design, copy, UX, and more. I decided Halloween would be the perfect time to create something bizarrely epic at our office. After some brainstorming, we decided to create a coalition of Cryptozoologists (aka Bigfoot hunters) to finally find conclusive proof of the existence of the Sasquatch species.

We named it the Crypto Collective, a playful nod to TracyLocke’s in-house design studio, the Design Collective. In just two short weeks, we created a fully-functioning website, established a robust social media presence, and transformed our desk areas into four distinct zones: Bigfoot’s natural habitat, the Crypto Collective research facility, the Bigfoot History Museum, and, of course, a Gift Shop complete with custom books and merch—all dedicated to our cause.

This project was a fantastic way to bring everyone together, celebrate Halloween, and have a lot of fun while leveraging our unique skills and creativity.

Bigfoot’s Natural Habitat

Research Facility

Museum

Gift Shop

Marketing Materials

The Team

Gina Cutarelli, Crypto Collective co-founder